Google Sites Website Not Showing Up in Google Search, or Not Indexed

Has it been weeks, months, years of waiting and your Google Sites website still isn't being displayed in search results? Even when you put in a specific keyword or phrase, is your Google Site nowhere to be found? This is a common issue, let's investigate.

Common Reasons your website isn't crawled, indexed or showing up in search results

Your Publish Settings set a no-index tag. 

You have no unique content on your webpages

Similarly, your website has no valuable content

Your Google Site has no backlinks or referencing sites

The Google Sites website isn't optimized for search

You haven't installed Google Search Console

More help direct from Google Search Console Help Center

Google Sites request to not display your site in search results or page ranking

Listen to a podcast of 3 GSC staff discuss this important issue: My site isn't indexed!