Google Sites Facts & Statistics

Insights on Google Sites for reference

Market Share & Usage

Google Website Builder Systems hold a 1.1% market share for website CMS (content management system) compared to 63% for Wordpress, 3.8% for Wix, and 3.0% for Squarespace. (w3techs.com; 11/26/2023)
There are approximately 1.2 million public websites built with Google Sites on the web and an estimated 845,000 websites currently live. This does not include private Google Sites, such as those used for confidential company intranets, wikis and team sites. (trends.builtwith.com; 11/26/2023)
Google Sites is the 12th most popular CMS for web design, owning twice the market share of popular no-code site builders like Webflow. (trends.builtwith.com; 11/26/2023)
Google Sites usage has seen consistent growth throughout the 2023 calendar year. Month-over-month figures are always positive. (w3techs.com; 11/26/2023)
Google Search interest typically fluctuates in a somewhat seasonal manner due to popularity in the education sector.

Web design search interest in Google Sites is comparable to competitor Squarespace, with neither matching the level of search engine queries for Wix. (trends.google.com)

Other Google Workspace employee intranet products, such as Happeo, Jostle and Lumapps show minimal search interest when compared with Google Sites. (trends.google.com)
Intranet platform search interest puts Google Sites at 30% that of Microsoft competitor product Sharepoint. (trends.google.com)

10 Top Unique Google Search Queries for "Google Sites" (Google Ads Keyword Planner)